The SpaceStation held its first Digital SALT industry event in Cape Town and Joburg last week. Digital SALT was developed as a result of a clear need for insights beyond our day-to-day dealings around advertising on digital platforms.
Digital SALT’s highly experienced panel of experts who unpacked topics ranging from the dominance of video and mobile to native advertising included, Adriaan Basson, Editor-in-Chief of News24, Cathryn Reece, Head of Product Development at 24.com, Willem van der Merwe, Digital Publisher of Media24 Lifestyle, Myles Brown, Head of Brand Studio @ 24.com, Jerusha Sukhdeo-Raath, Head of Video at 24.com and Gustav Goosen, CEO of The SpaceStation
From left are Gustav Goosen, Cathryn Reece, Adriaan Basson, Jerusha Sukhdeo-Raath, Willem van der Merwe and Myles Brown
What’s in a name?
When deciding on a name we realised that there were some interesting similarities between the role of salt in the body and the role of communication in the world of business. Salt is essential for human life, just like insight, in business, is essential to understanding your market. And like Sodium (the nutrient within salt that is one of the body’s key communicators that aids in the transmission of vital signals to and from the brain), effective communication with your market is key to creating business growth.
Interestingly, Salt is also the name of Africa’s largest telescope. The Southern African Large Telescope (or SALT) is housed in Sutherland in the Western Cape. The SpaceStation may not have as astronomical a reach as SALT but they also carry the honour of being the largest in Africa (in their case they are the largest digital media sales house on the continent).